In our second lecture for
JOUR1111 Dr Redman talked about how news has evolved and changed under the category
of web iterations 1.0, 2.0, and 3.0. For
these web iterations to make sense he clarified exactly what was old media and
new media. Old media is known as heritage/
legacy media, which is newspapers, magazines, radio and television. New media is categorised into three different
web iterations: web 1.0, web 2.0, and web 3.0.
I found it very interesting how these three web iterations have evolved
over time to become more specifically targeted to the individual. For example, web 1.0 is all about the
COMPANIES, web 2.0 is about SOCIAL GROUPS, and web 3.0 is about
INDIVIDUALS.
Although I am a daily, maybe even
hourly user of Web 2.0, I found Web 3.0 to be the most interesting out of them
all, as I notice semantic web every day when I am using the internet. Dr Redman talked all about meta tags and the
internet personalising your every search so certain ads will appear on the web
page that are specific to you, based on your previous searches. On certain websites that I am a constant user
of I always notice this specific content delivery. For example, I have always done ballet, so I
am sometimes making ballet related searches on Google, after I have made these
searches ballet ads will always appear in the advertising on facebook.
I think that hyper localisation
is a scary thing; it has the potential to be very limiting. If people are only getting what they want in
regards to the news they will become ethnocentric, and will miss out on general
knowledge and other important things that are going on throughout the
world. Hyper localisation does not allow the potential
for people to broaden their knowledge or interests.
Dr Redman very cleverly illustrated
to us the idea of ENTITLEMENT through the jelly bean exercise. Will people
continue to pay for something they believe they are entitled to have for
free? This is what some online
newspapers are currently trying to find out.
Several newspapers are beginning to put their stories behind pay walls. As a potential future journalist, I really
hope that people will decide to pay the subscription, as without these payments
journalism is going to suffer dramatically.
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